Episode 98: Humanizing Brands

(2:16) We have a discussion about humanizing brands. Yulia gives us insight into her career and tells us what makes a brand human. (10:23) We also have a discussion about celebrity influencers. Yulia tells us how celebrity influencers match up against influencers that are more like everyday people.

 

(20:54) During the interview, Yulia tells us which client she enjoyed working with most. Yulia talks about what it's like humanizing her clients' brands. Yulia gives her thoughts on where she thinks legacy brands should start when trying to revamp their image. Yulia shares her thoughts on what "real" looks like to her when it comes to entertainment content.